Sunday, October 6, 2013

New Disney Parks Vine Account Launches With Special Contest for Social Media-Savvy Fans


Everyone has a Disney Side. I know that I sure do! It comes out when we let loose at a Disney Park, celebrate our inner pirate or princess, and meet Mickey Mouse again and again. Now, Disney Parks is giving us social media-savvy theme park fans a new way to celebrate our Disney Side with the launch of an official Disney Parks Vine account, which will feature both original and user-generated video content.

Disney Parks will celebrate the account’s launch with a “Vine Your Disney Side” contest that encourages Viners to create six-second films that celebrate their unique interest in Disney theme parks, characters and more. Starting today, Vine users who create videos that show their Disney Side can include the tag #DisneySideContest for a chance to appear on the Disney Parks’ Vine account. Selected videos will begin appearing on the channel Oct. 7, with each featured filmmaker selected receiving $1,000. The creator of each video featured will also receive the chance to win a vacation to Disneyland Resort or the Walt Disney World Resort and a $10,000 commission to create a series of Disney Side videos.

“We’re excited to announce our presence on Vine and believe this channel is a great fit considering the fun spirit of our parks and resorts, which serve as amazing locations for visual storytelling,” said Christie Volastro, vice president of Global Digital Marketing for Disney Destinations. “We’re looking forward to using this channel to showcase original Vine content and recognize Disney fans by sharing some of the most creative Disney Parks inspired user-generated content out there.”

The Disney Parks Vine account adds to the company’s stable of successful social media channels that reaches a global audience of 40 million Disney fans combined.

“As a mother of three young girls, I tap into my Disney Side quite frequently – my daughters never let me forget that there is an inner princess to be celebrated every day,” said Jennifer Prince, director, Media and Entertainment at Twitter. “We are thrilled to partner with Disney in bringing that ‘Disney Side’ to life through the tight-knit, highly creative Vine community.”

For more information on the “Vine Your Disney Side” contest and to see the entire list of rules and regulations, visit DisneySideContest.com.

NO PURCHASE OR PAYMENT OF MONEY NECESSARY TO ENTER OR WIN. Disney Side Vine Contest begins 12:00:00 p.m. (noon) ET on October 1, 2013 and ends 11:59:59 p.m. ET October 30, 2013. Open to eligible legal residents of 50 U.S./D.C., P.R. and Canada (excluding the Province of Quebec), who are at least 18 years of age at time of entry. Void elsewhere and where prohibited. Click on Official Rules for details on entry instructions, odds of winning, prize details, restrictions, etc. Odds of winning depend on number of eligible entries. Skill-testing question required if a winner is a Canadian resident. The total ARV of all prizes is up to: USD $40,484.52/ CAD $41,292.21. Sponsor: Disney Destinations, LLC, P.O. Box 10000, Lake Buena Vista, FL 32830, U.S.A.