Disney and AT&T have announced an agreement that makes AT&T the official wireless provider for both Walt Disney World and the Disneyland Resort.
Most significantly, the agreement brings a whole host of upgrades to the AT&T cell service at Walt Disney World which could give a huge boost to the usability of MyMagic+ which relies extensively on data communication. In recent times the parks own Wi-Fi service has struggled with demand at peak times. AT&T's data service at the parks also becomes unusable at peak times, so these upgrades appear to address these issues.
Below you will find the full press release from AT&T:
AT&T to Enhance Mobile Network in Disney Parks
Dallas, Texas, July 23, 2013
AT&T* and Disney Parks today announced an agreement that makes AT&T the official wireless provider for Walt Disney World Resort and Disneyland Resort.
Through the agreement, AT&T will have various marketing and branding opportunities, including sponsoring Disney-created soccer and runDisney events at the ESPN Wide World of Sports Complex. In addition, Disney will join AT&T to educate Cast Members and guests about “It Can Wait®,” AT&T’s groundbreaking initiative to educate consumers about the dangers of texting while driving. AT&T and Disney will also collaborate to enhance the experience for the growing number of Disney guests using smartphones and tablets during their visit. Furthermore, Cast Members will use new mobile devices on AT&T’s network to help deliver Disney’s legendary guest service.
“This is a great combination,” said Andy Geisse, Chief Executive Officer for AT&T Business Solutions. “Bringing AT&T’s fastest and most reliable 4G LTE network and mobile connectivity to one of the most creative companies on earth is something we’re excited about. I’m confident Disney’s guests and Cast Members will be thrilled with the experience we deliver.”
“We are excited about the opportunity to work with AT&T,” said Meg Crofton, president of Walt Disney Parks and Resorts Operations, United States and France. “This alliance joins two companies that share a commitment to providing quality experiences, and we look forward to the collaboration as we continue to leverage technology to enhance the experience for our guests.”
AT&T is also enhancing its network across Walt Disney World Resort and Disneyland Resort using a variety of technologies including:
- More than 25 distributed antenna systems to increase the wireless capacity in areas with high mobile traffic
- More than 350 small cells to extend network connectivity
- 10 cell sites across Walt Disney World Resort to provide wide-ranging mobile service to guests
- More than 40 repeaters to further enhance the mobile experience for both guests and Cast Members